When I decided to put my fears behind me and finally pursue my big passion of being a performing artist (singer)  thanks to a personal “wake up call” during my severe illness several years ago, I was faced with a challenge of finding safer beauty products that would not irritate my now-sensitive skin but still look dramatic and beautiful on stage.

I realized that I no longer could or even wanted to use the same toxic eye makeup products that I was used to before my illness. Because I now preferred to avoid eyeshadows and opted for fun eyeliner options for my normal-to-hooded shaped eyes instead, I had to make sure that my eyelashes had enough “oomph”. I also realized that no mascara on the market could look as dramatic as false eyelashes, and that’s when I ran into a big surprise and disappointment. Even the “luxury” synthetic false eyelashes sold for $36 at my local high-end department store, looked too fake, felt too stiff and too heavy on my eyelids! With my sensitive eyelids, I did NOT want to wear plastic on my eyes! Yikes!

A survey I conducted confirmed that I was not alone in my disappointment and that many women avoid false eyelashes mostly because there are virtually no affordable soft and lightweight and, most importantly, natural-looking false eyelashes options on the market that don’t look plastic-y!

My research also showed that the most natural-looking and lightweight material that can be used to imitate human lashes is authentic mink fur. But I felt it was unfair for myself or other women like me to pay hundreds of dollars for a pair of real mink fur lashes similar to those that Hollywood royalty like Madonna and JLo wear. The demand for eco-friendlier non chemically-filled lashes was there, so I had to fill the gap!